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CEO Coach: Why do great CEOs demand CEO coaching?

Being a CEO is an experience of shouldering immense responsibility. As the focal point of decision-making, initiatives, and the unyielding trust of an entire organisation, CEOs find themselves in a uniquely demanding position. 

This blog explores how successful CEOs leverage the challenging role as an opportunity to drive growth.  It delves into the reasons why the majority of CEOs seek CEO coaching and provides insights into the concept of CEO coaching itself. 

Let's dive into the blog and unlock the insights that can transform your CEO journey.

What is CEO Coaching? 

 CEO coaching represents a highly confidential space wherein a CEO candidly shares anxieties and frustrations, emerging with newfound clarity for their organisation. In addition, most CEO coaches provide accountability towards the direction of growth and actions. 

 The impacts of coaching become apparent; CEOs may find themselves assuming various roles within the company due to circumstances, hindering organisational progress. The focus might deviate towards doing what seems good rather than what is right for sustainable growth.

Furthermore, seasoned CEO coaches excel in identifying blind spots, enabling leaders to acknowledge and rectify these hidden obstacles that impede professional growth.

What to look for in your CEO Coach?

When considering CEO coaching, a discerning leader must prioritise key elements that elevate both individual and organisational success.

  • Firstly, an effective CEO coach should possess the acumen to identify and address blind spots, enabling leaders to navigate challenges with heightened self-awareness. 

  • Effective coaching calls for asking the right questions to provoke insightful thought and innovative thinking. Furthermore, a competent CEO coach will not only help you enhance your individual abilities as a leader but also provide you with the ability to coach your team efficiently. 

  • Leadership development is central to the coaching dynamic, with a focus on honing and strengthening the abilities required for effective executive leadership. 

  • Finally, the coach's commitment to accountability is essential for ensuring that objectives have been met and progress is consistently tracked.


Why do great CEOs demand CEO coaching?

Leaders engage CEO coaches for a number of objectives. I've served as a CEO coach for a variety of functions, including sounding board, reliable confidant, performance coach, and spiritual mentor. Jeff Bezos, Larry Page and even Steve Jobs engaged a coach. 

Research demonstrates the relationship between coaching and high performance. However, two-thirds of CEOs do not employ a coach, although nearly all would be open to engaging a CEO Coach. Let's find out the various reasons Leaders use a CEO Coach.

1. High Performance 

In the pursuit of excellence, every CEO recognizes the perpetual scope for improvement in leadership, a journey marked by the equation: Potential - Interference = Actual Performance.

This refined understanding drives great CEOs looking for CEO coaching, as they recognise the importance of revealing hidden blind spots that limit their full potential. Take Indra Nooyi, PepsiCo's former CEO, as an instance of coaching-driven leadership. Under her guidance, she not only navigated the company through economic challenges but also achieved remarkable financial milestones, doubling its revenue and quadrupling its net income. This showcases the tangible impact that strategic coaching can have on organisational success.

2. Sounding Board 

The role of a CEO can be isolating due to the pressure of overwhelming responsibility. With the expectation of representing unwavering strength, CEOs frequently find themselves navigating the complexity alone, with no way to communicate vulnerabilities, express fears, or unburden their minds. This is precisely where a CEO coach emerges as a crucial sounding board. A CEO coach provides a confidential space for CEOs to download anxieties and frustrations, enabling them to regain clarity of mind. Serving as an effective think tank, the coach asks the right questions, bringing innovative approaches to light and supporting the CEO in adopting a more well-versed and resilient leadership style. Mary Barra, CEO of General Motors, is facing a critical decision: investing in electric vehicles amidst rising fuel costs and uncertain market trends. Mary sought a confidential space with her coach, free from external pressures, to candidly explore her anxieties. Through open dialogue, she uncovers her own biases towards traditional gasoline engines and identifies blind spots in the market analysis.

Her coach acts as a sounding board, challenging assumptions and offering alternative perspectives. Empowered by this clarity, Mary makes a bold decision to accelerate GM's electric vehicle development, ultimately positioning the company as a leader in the sustainable transportation revolution.

3. Enhance Leadership Presence: 

A CEO Coach can be invaluable in elevating your leadership presence, allowing you to influence and guide your executive team with alignment and inspiration. By drawing on a coach's insights and methodologies, you can create a more cohesive leadership environment and develop collaboration within the company's culture. By honing your leadership presence, you are paving the way for the creation of a collaborative culture that will ultimately lead the business to a sustainable future.

4. Transition & Succession Planning

Great CEOs understand the importance of CEO coaching in facilitating seamless transitions and effective succession planning, where every decision has far-reaching consequences. First generation CEOs, driven by a relentless focus on organisational growth, often overlook the critical aspect of grooming their rightful successor. 

Here, a CEO coach emerges as an organisational guide, bringing valuable experience to the table. Their role extends beyond direct growth objectives to include the creation of an exceptional leader capable of ensuring the organisation's successful direction. 

Why do great CEOs demand CEO coaching?


Leadership refined with practical spirituality  

The importance of incorporating spirituality into the leadership paradigm is becoming increasingly recognised in the attempt at effective leadership. In contrast to the Western paradigm, which focuses on shifts in leaders' behaviour and character, the essence of spirituality offers a unique perspective.

 By incorporating spiritual principles, leaders can cultivate stability in the midst of complexities while remaining focused on organisational growth. Furthermore, the essence of spirituality goes beyond one's own traits and role identifications, empowering leaders to guide their organisations beyond individual limitations. In addition to enhancing individual performance, this approach helps sustain growth.

Shoonyo CEO Coaching advocates for leadership refined with practical spirituality, aiming to bring a transformative essence to CEOs.

Schedule a call to delve into this form of leadership in more detail. 

For CEOs seeking Coaches,

Finding an exceptional coach can be challenging. You are looking for someone who is relatable, has profound insights, and can bring wisdom to the table. An individual capable of maintaining a highly confidential space and working with top talent.

It's crucial to recognize that engaging a coach demands a significant investment, both in terms of time and emotional energy. Therefore, it's appropriate to compensate them accordingly. Keep in mind that aligning yourself with the most competent individuals has the most profound impact on your potential for success.

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